Magnus approaches his work guided by a set of values – not just in theory, but also in practice. The objective being to uncover substantial value while establishing mutually rewarding and inspiring partnerships with his clients.
- Collaboration : Instead of creating boundaries, Magnus believes in leveraging mutual insight and experience to fuse your industry and category expertise with his branding and innovation competence.
- Openness & Honesty : In a world of lacking empathy, Magnus prefers to keep things human. An open and honest dialogue brings clarity and understanding, manages expectations and instills trust.
- Simplicity : It is challenging to put forth multi-faceted perspectives in a way that is clearly understood. But complexity can never be the end game. Magnus believes in simplicity, in making the complex simple and understandable while not losing a sense of smartness and vibrancy.