In a recent Financial Times column, Tyler Brûlé talks about the sorry state of publishing. He feels that, as many magazine publishers shift resources to tablet editions, social media etc, the real issue they are facing is differentiation. Lack thereof, that is. I couldn’t agree more.
As an avid magazine reader, I am still immensely attached to the tactile, multi-faceted print magazine reading experience. I love going to any well-stocked newsstand to dive into the wonderful world of magazines. However, like Tyler Brûlé, I often feel discouraged by how most publications feel and look alarmingly the same. With an industry in crisis, one would think that publishers would work harder at creating differentiation and offering readers something fresh to read and experience.
Publishers should go ahead and defy uniformity and get significantly better at reimagining their core products. There are numerous dimensions that can be considered…
- Editorial point-of-view
- Design language
- Layout grid
- Photography style
Here’s a video clip on David Chang and Peter Meehan talking about the Lucky Peach venture.
What are your thoughts on the state of print magazines?
And which magazines do you think do a great job at offering a differentiated product?